Things we believe in and hold dear.
Build great products
We want to build software that genuinely improves people's lives. The products should be easy and intuitive, but have lots of powerful features. We're obsessive about design: from gut-level beauty to the tiniest details of how things should work. We want to build products that we're proud to say, "We made that!"
Care about our users
If you treat others well, they'll return the favour. This is as true in life as it is in business. Whenever we do something, we consider how our users will feel about it. We'll even refer customers to competitors if we feel ours won't fit their needs
Work Happily
People are happiest when they have work that matters, when they have a passionate team around them, and when they feel encouraged to do the right thing. We don't just want a productive team. Happiness matters, too.
Hire great people and trust them
We want to build a company of great people who inspire each other to do better. We have left roles vacant if we can't find the perfect candidate. We assume everyone on the team is good at what they do and we give them the freedom and trust to make decisions. We think keeping "management" to a minimum maximizes both productivity and happiness.
Be profitable
Profit isn't the end goal for us, but it allows us to build great things at scale. We use our profits to invest in our team and our tools so that we can provide a long-term, sustainable solution for our users.
Focus on the long-term
We want to build a great company that will last beyond our lifetimes. Decades from now, we want to look back proudly at our time here. This means we don’t make greedy short-term decisions. The long-term value for our users, our products, and our company—these are always the foundations of our decisions.
Believe in AND, not OR
We believe you can make great products
AND be profitable
AND have happy customers
AND have happy employees.
Software can be easy to use
AND have powerful features
AND be beautifully designed.
We believe in AND. Don't settle for less.